Lex Lancaster Creative Co.

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Episode 18: Email Marketing for Brick-and-Mortar/In-Person Businesses

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Giving you the deets on email marketing for brick-and-mortar/in-person businesses in this episode.

You will hear:

  1. What is email marketing?

  2. The difference between email marketing and your Gmail address 

  3. What software to use for email marketing

  4. Email marketing "rules"/guidelines

  5. How to collect emails 

  6. "Automation" within email marketing and your practice management software

  7. How to export contacts for your email marketing platform

  8. Risks that some people take

  9. What to email your list about 


Important resources mentioned in the episode:

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