Episode 18: Email Marketing for Brick-and-Mortar/In-Person Businesses

Giving you the deets on email marketing for brick-and-mortar/in-person businesses in this episode.

You will hear:

1. What is email marketing?

2. The difference between email marketing and your Gmail address 

3. What software to use for email marketing

4. Email marketing "rules"/guidelines

5. How to collect emails 

6. "Automation" within email marketing and your practice management software

7. How to export contacts for your email marketing platform

8. Risks that some people take

9. What to email your list about 

Important resources mentioned in the episode:

• Join my newsletter family

• Get on the interest list for in-person business done-for-you SEO

• Get on the waitlist for mine and @themovementmaestro's joint coaching program

• Try ConvertKit* 

Our gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

• JaneApp Payments 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.

• Check out my website: Lex Lancaster Creative Co.

• Connect with me on Instagram and get all the free goods

*affiliate link (of course)