I am blessed to help the helpers in this world. How lucky am I?
It’s so nice to meet you, I’m Lex!
I’ve created my dream career by marrying my passions in life. I’m a physical therapist turned digital entrepreneur and I’m living my best life helping other health and wellness business owners get shit done in their businesses.
I co-owned Renegade Movement and Performance, a 6-figure sports and pelvic health physical therapy clinic in New England, from 2020-2023 and was mostly the clinic manager after decreasing my treatment hours. So all that backend stuff you wish you didn’t have to do? That’s my specialty.
It’s my pleasure to welcome you to my corner of the internet, where I have helped countless health and wellness business owners just like you level up and get shit done. I’m here to help clear your plate of the tasks you hate.
Moose — Chief Happiness Officer
My full-of-love, paid-in-ball-fetches, and most-valued employee.
Fast Facts
Personality Type
ESFJ
My PT Practice Niches
Pelvic Health, Ortho, Sports Performance
Ennagram
2
Favorite Place
Banff National Park
Current Location
Los Angeles, California
Drink of Choice
Margarita (with allll the salt)
As heard on
Maestro on the Mic
MOTM #324: How Lex Lancaster Can Help You Build a Life You Love
Unreal Results Podcast
The Surprising Problem with Scoliosis
Acupuncture Marketing School Podcast
Episode #70: Improve Your Local SEO to Get More Acupuncture Patients with Lex Lancaster
JaneApp Webinars
Webinar: You Don’t Have to Know it All - An Intro to Tech, Websites, & More.
Wondering if we’re a good fit?
Let’s jump on a discovery call to find out!
How I can help you best:
Websites
Done-for-you Squarespace templates, design audits, copy audits, SEO strategy and development, sales page development, buildout of course and membership platforms like Kajabi and Teachable.
Tech Systems
Integration, build-out, and optimization of tech systems like Squarespace, ConvertKit, Kajabi, Teachable, Google (and all G-Suite products), JaneApp, PTEverywhere, Canva, social media platforms, scheduling software like Acuity/Squarespace Scheduling, HoneyBook, YouTube, etc.
Conversion Copywriting
Development and audit of text/words that go anywhere within your brand— launch strategy, sales pages, sales emails, website copy, nurture sequences, welcome emails, landing pages, audits
Coaching
Tech systems and set-up as well as any “where do I start”, “what tech should I use”.
Photography
Brand photography for health and wellness brands specializing in capturing full-body movement and lifestyle photos. Moving beyond the typical health and wellness photos that only focus on manual therapy and close-ups of body parts. (: I am not currently not offering this service.
Speaking Engagements
Guest speaking for groups on tech systems, tech software, and brick-and-mortar business strategy