SEO Crash Course

A 75-minute prerecorded crash course about SEO for brick-and-mortar or online health and wellness entrepreneurs that focuses on teaching you the basics of SEO and specific, tactical steps that you can start implementing immediately.

Get instant access for only $47

Learn key concepts and concrete first steps

You want to maximize your reach on Google as a brick-and-mortar or online health and wellness business owner and you know you need to learn SEO (you might even be reading this thinking ‘heck, I just want to come up on Google AT ALL!”).

You might have Googled all things SEO already (how meta) and are left wondering:

  • What’s actually important when it comes to SEO

  • What, specifically, you can implement right away

  • Whether or not what you’ve already tried to do is right

  • …And you definitely don’t know how to measure whether or not what you might try to implement is working.

The bad news: there is a lot of noise out there when it comes to SEO.

The even worse news is that SEO can be done wrong, which can lead to Google “punishing” you and we definitely don’t want that.

This is where my SEO Crash Course comes in.

Inside, you’ll learn essential and foundational SEO concepts and also get specific, tactical steps to get started on your SEO journey.

The SEO Crash Course is a value-packed 75-minute prerecorded training that you can complete in one sitting. It’s designed specifically for both online and brick-and-mortar health and wellness business owners who want to learn both the essential SEO fundamentals and get specific, actionable steps you can implement right after watching.

The complete low-down and schedule— You don’t have to feel lost and like you’re completely winging it. This crash course will go over essential concepts and you’ll leave with specific homework as well as direction for best next steps.

Module 1: SEO Overview

  • What SEO actually is

  • The role of SEO in online and brick-and-mortar businesses

  • SEO vs Google Ads

  • Exactly how much SEO will cost

  • SEO myths and what the truth actually is

  • How long it takes to see SEO success

Module 2: What Google Likes

  • How Google decides to put a page on Google (or not)

  • What actually matters for your website 

  • The role content (blogging, podcast, pages) play

  • User experience overview 

Module 3: SEO and Marketing

  • How does SEO fit into your current marketing strategy

  • Customer lifecycle management

  • How to reach your people at different points of their customer journey

  • The role of email marketing

  • Social media and SEO

Module 4: Conversions and Stats

  • What is a conversion 

  • What stats are important

  • What you need to know about conversions

Module 5: Understanding Keywords

  • What is a keyword

  • Different types of keywords

  • How to find your first set of keywords

Module 6: Software

  • Google Search Console

  • Making sure Google actually knows you exist

  • Measuring SEO success

  • Limitations of free software

Module 7: Getting Started with SEO

  • The most important exercise you need to do before you start 

  • What you can implement on your website today

  • How to get started with content

  • The most common SEO mistakes and how to avoid them 

  • Timeline for success and my recommended next steps 

Check out these testimonials from my blogging Bootcamp and another mini-course I offer to get an idea of how tactical my trainings are:

  • Jessie PT, CAT(C), ATC— Physiotherapist, Certified Athletic Therapist @jdperformancetherapy

    "Highly recommend [the mini-course] to help you see where your website can be more streamlined and improve its overall function & efficiency. The content gives you more of an ability to help your website & make changes to it and feel like you know a bit about what you are doing and why."

  • Daniela Spear, CSCS, LMBT—Restorative Movement Practitioner and Massage Therapist, www.remadewellness.com, @daniela.spear

    “Lex is an organization genius. This [mini-course] was so well organized and I really appreciate the detailed breakdown of each page. This made it easy for me to have a check list for each page and make notes for each page. I now have a plan on what and how to make changes on my website. I will definitely use this check list yearly to audit my website and make sure it is up to date. Lex really does give you everything she knows - I feel I can confidently manage my website myself and keep track of what needs to be on my website in order to help my ideal clients find and stay on my website.”

  • Terry Littlefield, Creator of Postures · Breath · Joy Yoga/Movement Teacher, Breath/Meditation Coach, Joy— Instigator

    “[The Mini-Course] is basic and clear for the beginner. AND it also offers in depth, extremely valuable information to move forward. TONS of resources. 100% recommend.”

  • Carol, Acupuncturist— @soundmindacu.com

    “This challenge gave me a clear framework and structure for what to be looking for in a good and user-friendly website. It was the checklist I wish I had when I created my website in the very beginning!!!”

  • Annalisa Derryberry, LMT— Massage therapist, https://derryberrymassage.com, @derryberrymassage

    “Do it [the Mini-Course]! It's packed with tips and ideas, and manages to be very comprehensive without being too overwhelming. So valuable!!”

  • JPB — Stress Resilience Coach/writer/speaker @jpb.brainbodyresilience

    “This [mini-course] gave me structure and direction to make my website make sense and gave me a better idea of how to articulate what I do and how I do it.”

  • Daniela Spear, CSCS, LMBT—Restorative Movement Practitioner and Massage Therapist, www.remadewellness.com, @daniela.spear

    “This challenge helped me to gain clarity on what needs to be on my website, what does not need to be on there, how to organize my services, and helped me to have a tangible to-do list for making the changes moving forward.”

  • Sophie— @thefixsophie

    “Having a guideline/directions from the audit made everything seems less daunting.”

  • Barb Puzanovova, The Non-Diet Trainer LLC— Trainer, www.thenondiettrainer.com, @nondiet_trainer

    “This isn't a one-and-done course; I'll be using this material every time I regularly review my website to make adjustments as my business changes and grows.”

  • Brenda Sacino PT, DPT, CBS—Physical therapist, https://www.playfulprogressnh.com, @playful.progress

    “I have listened to all of your podcasts and follow your posts on Instagram. This website audit did a great job bringing everything together for me. I appreciate that your messaging is consistent across all of the ways that you share your knowledge with us… you are wonderful at keeping things simple and using best practices. I also appreciate that you give us lifetime access to the content as our intentions and participation are always much higher than what actually happens.”

  • Olivia Dykes, NASM CPT, P&PA coach— Personal training, specializing in pregnancy and postpartum. @livwell.coaching

    “[The Mini-Course] gave me structure, and really opened my eyes to how much I need to make over my entire website (I niched down/changed directions on the clients I serve and my website does not reflect that well). I didn't realize the importance of keeping people on your website/keeping their interest and how that impacts website traction. If you need help getting your website up and running or remodeling it, this content is a fantastic place to help you break it down into measurable action steps.”

Frequently Asked Questions

  • 75 minutes of pre-recorded content that you can watch at any time.

  • Yes.

  • Nope, this course is loaded into your course portal for you.

  • While this material is covered in SEO School, SEO School is an additional 9 modules of content and much, much more in-depth and is a whole 6 months of support. This crash course is just that, a crash course. It does not cover the nitty gritty that is covered in SEO School.

  • This is not for someone who doesn't want to put in the work to learn and implement. I don't want you to spend money on this crash course to let it sit in your inbox as a recording for the rest of forever. If you join, I'd love for you to be all in.

  • No.

    What I will guarantee: You’ll learn foundational SEO steps and know exactly where to start. You’ll leave with an actionable to-do list.

    What I won't guarantee: rankings on Google. I don't work magic, c'mon now.

  • BOTH! My SEO Crash Course will serve both online and brick-and-mortar biz owners.

  • You need a website, so Squarespace is my rec there. You don't NEED a website to be inside the crash course, but put it on your radar, because you'll need it to start this thing and implement.

Enroll in the SEO Crash Course

For less time than it takes to watch a movie (literally), you can learn the fundamentals of SEO and know exactly how you can make moves to start getting in front of your ideal client on Google. Believe me, they are already searching for someone exactly like you – it's time they actually find you.

Ready to take the first steps needed to get found online without wasting your time?

Get instant access for only $47

There’s a good chance that you already know me, but in case you don't, here you go:

I'm the founder and CEO of Lex Lancaster Creative Co. and I provide executive and creative solutions for health and wellness entrepreneurs. As a Doctor of Physical Therapy with a passion for technology and systems, I absolutely love providing tailored and innovative strategies to help health and wellness businesses thrive through personalized, done-for-you tech solutions.

I've helped countless entrepreneurs free up their valuable time and streamline and grow their businesses by helping them build smart systems, run successful launches, and create websites of their dreams.