Website Audit Mini-Course

A comprehensive self-led mini-course that will guide you through auditing and planning a refresh for your own website. You’ll get education and tactical to-do’s for all things website copy, website design, basic SEO, and website functionality. This is your key to making sure your website is the MVP of your business.

$97

PS—are you ready to enroll but want to make sure this is for you? Click here to jump to the “Bottom-Line-Up Front” section of this sales page.

When was the last time you audited your entire website? (It’s okay if you say never…)

It’s something that’s always on the to-do list every month but never actually gets crossed off. Because you have a website, you have clients, so you must be all good… right?

Maybe. But here’s the thing: your website is a living document that needs attention.

We can’t let our website be like those kitchen shelves filled with decorative vases and plates that just collect dust (I know all about those shelves because we have them).

I’m not saying you need to do this regularly, but maybe every Spring? ;)

So where do you start? That’s where my Spring Cleaning Website Audit Challenge comes in.

This mini-course will lead you through page by page, section by section, and give you TONS of education and tactical steps to improve your website.

The best part: once you enroll in this mini-course, you can return back to the content for the rest of forever and know exactly what steps to take for your audit and refresh every. single. year.

Instead of jumping on a live call with me ($297+/hour) or booking a website audit ($597+ for 5 pages), get all of my audit steps packaged into digestible and tactical parts inside of an easy-to-access mini-course for a fraction of the cost. But be ready to do some work, because this audit won’t complete itself.

Get my best strategies, hacks, and solutions throughout this comprehensive mini-course. I’ll walk you through a page-by-page audit for your website and you’ll get an organized layout of my content (yep, all those posts I give to you on Instagram) to help you complete a website audit and plan out a refresh of your website for a fraction of the cost of booking a website audit with me. I promise you’ll get everything you think you need and as well as all of the things you had no idea you needed — I’ve got you.

So how does this mini-course work, exactly?

This mini-course will be completely self-led. But rest assured, there will be plenty of guidance.

You’ll receive access to my learning portal where each step will be outlined for you in modules. Each module will focus on a different page on your website to audit and take specific notes on so you can plan your future website refresh (we’ll also dive into the header, footer, and more).

You’ll get ample education around:

  • What content should be on each page to ensure that your website is working for you and doing the best job at attracting and speaking to your ideal client.

  • What the layout of the page should look like to increase the length of time folks spend on your website

  • What you should avoid on each page to minimize confusion for your ideal client

  • Design principles, suggestions for copy changes, and lessons around how to structure your links, select images, title your pages, what pages to add, how to host podcasts and blogs on your website, and more.

My promise is that if you stay on track and complete this mini-course, by the end you’ll have completed a FULL website audit and made a list of necessary edits that will elevate your client experience and brand as a whole so you can complete a website refresh.

Because yes, your website DOES matter (a whole lot actually).

Imagine a world where your website does all of the heavy lifting for you. Everything your ideal client needs to know is there and organized well, which means less email correspondence to answer questions and full confidence when you tell someone to “go check out the website”, because you know that all the information there. This is the ultimate goal.

Who is this mini-course for?

  • Health and wellness professionals who have an existing website, are currently building a website, or are wanting to build a website

  • Those who are looking for a guided website audit. You know you have to do it, but you want a clear-cut path and steps to take to get it done and the accountability that comes with a challenge.

  • Anyone who is looking to learn more about design, copy, basic SEO, and more

  • Those who struggle to send prospective clients to their website because they know it’s not up to date, doesn’t include their current offers, and certainly doesn’t speak to the current status of their brand (which has likely grown since you first started… have you updated your website since then?)

  • Anyone who has wanted an organized reference for the content of mine you save on Instagram (I’ve got you… linked posts and all).

  • Business owners who want to have a solid audit and refresh plan and checklist to refer back to every single year forward— the growth never stops. Remember, your website is a living document that needs attention.

If you’re nodding your head YES YES YES to these, the mini-course is perfect for you.

What people are saying about the mini-course

  • Jessie PT, CAT(C), ATC— Physiotherapist, Certified Athletic Therapist @jdperformancetherapy

    "Highly recommend [the mini-course] to help you see where your website can be more streamlined and improve its overall function & efficiency. The content gives you more of an ability to help your website & make changes to it and feel like you know a bit about what you are doing and why."

  • Daniela Spear, CSCS, LMBT—Restorative Movement Practitioner and Massage Therapist, www.remadewellness.com, @daniela.spear

    “Lex is an organization genius. This [mini-course] was so well organized and I really appreciate the detailed breakdown of each page. This made it easy for me to have a check list for each page and make notes for each page. I now have a plan on what and how to make changes on my website. I will definitely use this check list yearly to audit my website and make sure it is up to date. Lex really does give you everything she knows - I feel I can confidently manage my website myself and keep track of what needs to be on my website in order to help my ideal clients find and stay on my website.”

  • Terry Littlefield, Creator of Postures · Breath · Joy Yoga/Movement Teacher, Breath/Meditation Coach, Joy— Instigator

    “[The Mini-Course] is basic and clear for the beginner. AND it also offers in depth, extremely valuable information to move forward. TONS of resources. 100% recommend.”

  • Carol, Acupuncturist— @soundmindacu.com

    “This challenge gave me a clear framework and structure for what to be looking for in a good and user-friendly website. It was the checklist I wish I had when I created my website in the very beginning!!!”

  • Annalisa Derryberry, LMT— Massage therapist, https://derryberrymassage.com, @derryberrymassage

    “Do it [the Mini-Course]! It's packed with tips and ideas, and manages to be very comprehensive without being too overwhelming. So valuable!!”

  • JPB — Stress Resilience Coach/writer/speaker @jpb.brainbodyresilience

    “This [mini-course] gave me structure and direction to make my website make sense and gave me a better idea of how to articulate what I do and how I do it.”

  • Daniela Spear, CSCS, LMBT—Restorative Movement Practitioner and Massage Therapist, www.remadewellness.com, @daniela.spear

    “This challenge helped me to gain clarity on what needs to be on my website, what does not need to be on there, how to organize my services, and helped me to have a tangible to-do list for making the changes moving forward.”

  • Sophie— @thefixsophie

    “Having a guideline/directions from the audit made everything seems less daunting.”

  • Barb Puzanovova, The Non-Diet Trainer LLC— Trainer, www.thenondiettrainer.com, @nondiet_trainer

    “This isn't a one-and-done course; I'll be using this material every time I regularly review my website to make adjustments as my business changes and grows.”

  • Brenda Sacino PT, DPT, CBS—Physical therapist, https://www.playfulprogressnh.com, @playful.progress

    “I have listened to all of your podcasts and follow your posts on Instagram. This website audit did a great job bringing everything together for me. I appreciate that your messaging is consistent across all of the ways that you share your knowledge with us… you are wonderful at keeping things simple and using best practices. I also appreciate that you give us lifetime access to the content as our intentions and participation are always much higher than what actually happens.”

  • Olivia Dykes, NASM CPT, P&PA coach— Personal training, specializing in pregnancy and postpartum. @livwell.coaching

    “[The Mini-Course] gave me structure, and really opened my eyes to how much I need to make over my entire website (I niched down/changed directions on the clients I serve and my website does not reflect that well). I didn't realize the importance of keeping people on your website/keeping their interest and how that impacts website traction. If you need help getting your website up and running or remodeling it, this content is a fantastic place to help you break it down into measurable action steps.”

Here it is, the full breakdown.

Frequently Asked Questions

  • A website audit is used to plan out the changes that you need to make. There is a method for doing it to make sure that you cross all of your t’s and dot all of your i’s, as well as a way to make sure that you are completing all of the steps.

    A website refresh is the design and change piece. The actual EDITING that you do once you have audited the site.

    You can choose to do these at the same time, but I typically suggest going page by page, noting the changes that need to be made, and then spending a different block of time actually making the changes.

    This mini-course will give you the audit plan, not the design plan. We’ll go over some design principles, but at the end of this, the goal is to have a plan to execute your audit, not to complete your audit AND your refresh.

  • The only coaching you will get during this mini-course will be what’s provided in the course modules. Questions on implementation and on the content itself will be handled on a case-by-case basis, but the modules are designed and written to be self-explanatory.

    I will not be in the back end of your website editing or providing coaching around your specific services, copy, etc.

  • The mini-course is much more comprehensive in nature with links to specific content posts, more education, and more information around design and copy principles.

    The module-based learning style also allows you to stay on track and actually complete the tasks that are sent to you.

  • What I cover in this mini-course is covered in SEO School. I’ve provided a discount code to you for the mini-course inside the SEO School portal should you want to jump in the mini-course as well.

  • This mini course is not for someone who wants the audit and refresh to be done for them.

  • I’d set aside one hour each day to complete the mini-course (one hour for each module). That should be more than enough time to execute the audit and planning. If you are making the edits to your website in real time, this is person-to-person dependent and will require more time.

  • For sure. Here’s the thing: the audit is great if it is done BY you, especially if your business has changed, if you’ve added services etc. If you need help with execution of new design, adding copy, adding images, etc… then you can hire me to help you outside of the mini-course.

You ready to do this?

I’d love to have you inside the mini-course! If you’re ready to enroll just hit that button below.

$97

There’s a good chance that you already know me, but in case you don't, here you go:

I'm the founder and CEO of Lex Lancaster Creative Co. and I provide executive and creative solutions for health and wellness entrepreneurs. As a Doctor of Physical Therapy with a passion for technology and systems, I absolutely love providing tailored and innovative strategies to help health and wellness businesses thrive through personalized, done-for-you tech solutions.

I've helped countless entrepreneurs free up their valuable time and streamline and grow their businesses by helping them build smart systems, run successful launches, and create websites of their dreams.