Semi-Custom Website Design & SEO Services for Firefighter Strength Coach

STRENGTH COACHING AND WELLNESS SERVICES FOR FIREFIGHTERS
BRICK & MORTAR | ONLINE

The Story

Vanessa Frost-Piedrahita is the owner of Firefighter Strength Coach and her goal was to build a website that she was proud to send her ideal client to as well as have a full SEO setup so that she could maximize her reach online. She has an in-person and an online leg inside her business and really wanted to outsource her website build, SEO work, and product suite building to get the best results and to have a seamless experience.

We created her full website, built out a product suite and all associated sales pages and emails for those products, connected her email marketing system to her website, and completed all basic and advanced SEO tasks. She left with a fully-functioning website and an SEO plan that will keep her rockin’ and rollin’ for 6-12 months.

The work that was completed in full inside my Do It In a Day service:

Full redesign of all front-facing website pages: home, about, services, pages for her specific services, contact page, newsletter page, instagram link in bio page, blog, sales pages
Page setup and website flow development for maximal SEO reach
Mobile and desktop design and compatibility checks to ensure a fully functional website on all devices
Complete website audit to ensure links and buttons were fully functional
Integration with scheduling software on the website so that visitors do not need to leave the website to contact and schedule
Integration with email marketing software (to include opt-in embeds as well as a separate newsletter page) for easy email collection
Template given for future service specific pages
Implementation of custom coding for optimal design and compatibility
Product suite hosted on ConvertKit with all associated automations for post-purchase emails
Freebie opt-in integration with her email marketing system
All SEO tasks included in my SEO Signature Start. To name a few: page titles & descriptions, photo sizing, geotagging, descriptions, page layout and structure, keyword research and strategy planning, blog set-up and title/future publishing suggestions

FULL DURATION OF PROJECT: ONE DAY
SERVICES BOOKED: DO IT IN A DAY + SEO SIGNATURE START + CUSTOM
EMAIL MARKETING ADD-ON + SALES PAGES ADD-ON

Feedback from Vanessa:

"WHICH PART OF OUR WORK TOGETHER SPARKED THE MOST JOY OR EXCITEMENT FOR YOU?"

“Lex's organization, communication, and product is next level! I appreciated having the layout of "here's what I need from you" and it allowed me to give her that type of specific feedback as well.”

"REFLECTING ON OUR GOALS FOR YOUR DO IT IN A DAY, HOW SATISFIED ARE YOU WITH WHERE YOUR WEBSITE LANDED? DID WE CAPTURE WHAT YOU WERE LOOKING FOR?"

“I am extremely satisfied with where my website landed. Lex made adjustments for the better that I wouldn't have even thought to do that allowed things to turn out better than I could have imagined. She truly is a top notch professional!”

“WHAT WOULD YOU SAY TO SOMEONE WHO IS THINKING ABOUT BOOKING BUT IS ON THE FENCE?”

“BOOK WITH LEX! Yes, it's an investment, but you get more than you could have imagined in a a streamlined and enjoyable process! She is truly outstanding and I 11/10 times recommend her, meaning even if someone wasn't asking, I'd tell them they need Lex!”

OTHER COMMENTS:

“You're outstanding, thank you!”