Semi-Custom Website Design for Mary Rocha Fitness

PERSONAL TRAINER
IN-PERSON BUSINESS

The Story

Mary contacted me because she was looking for a website and needed to start from zero. She had a very successful in-person personal training business, Mary Rocha Fitness, that she ran on paper, via word-of-mouth referrals, and reviews that clients posted on a local networking site. She was ready to level up and have a place where she can send folks who were interested in working with her.

Mary booked a Do It In A Day and I built her website from the ground up. She hired my colleague, Emma Jack, to help her with copywriting and as a team, we knocked it out of the park.

Mary has since let us both know that her business is blowing up because of the website and she is scheduling lots of new clients and discovery calls. Directly from Mary: “Hi Lex, I never had that many requests in a week, 8 people scheduled discovery calls. I [typically] would get 1 or 2 in average a month. Just wanted to share that because I’m sure the website is the culprit.”

The work that was completed in full inside my Do It In a Day service:

Full design of all front-facing website pages: home, about, two specific service pages, FAQ, contact page, instagram link in bio page, blog
Website photo additions and edits according to need on new website pages to allow for seamless flow
Mobile and desktop design and compatibility checks to ensure a fully functional website on all devices
Complete website audit to ensure links and buttons were fully functional
Integration with scheduling software on the website
Template given for future pages
Implementation of custom coding for optimal design and compatibility

FULL DURATION OF PROJECT: ONE DAY
SERVICE BOOKED: DO IT IN A DAY

Feedback from Mary:

"WHICH PART OF OUR WORK TOGETHER SPARKED THE MOST JOY OR EXCITEMENT FOR YOU?"

“Creating a face for my business that potential clients could see before talking to me.”

"REFLECTING ON OUR GOALS FOR YOUR DO IT IN A DAY, HOW SATISFIED ARE YOU WITH WHERE YOUR WEBSITE LANDED? DID WE CAPTURE WHAT YOU WERE LOOKING FOR?"

“Surpass my expectations. I was dreading the process and I didn’t have much of a clue of what was relevant or not. You made the process so clear and easy, that it felt like feeling out blanks. Almost like you knew me and my business.”

“WHAT WOULD YOU SAY TO SOMEONE WHO IS THINKING ABOUT BOOKING BUT IS ON THE FENCE?”

“I wish I did this years back, when I was starting, when I was dreaming of having my schedule full of clients. Within a month of having my website up, I started getting 3-4 inquiries every week and sometimes 8. I’m currently at my max capacity and have a waiting list. Don’t wait.”