Semi-Custom Website Refresh for Rozzie Fitness

BOUTIQUE FITNESS STUDIO
BRICK AND MORTAR BUSINESS

The Story

Lianna DeBor & Zach Reisch contacted me because they wanted a website that truly reflected their current business: a thriving fitness studio called Rozzie Fitness in Massachusetts. Lianna was a part of my SEO School course and knew the value of having a website that was not only easy to navigate, but aesthetically pleasing.

They had an existing website on Squarespace and the goal of the Do It In a Day was to give them an entire website refresh and redesign as well as give them a bank of geotagged photos they can use on their website for the rest of forever.

In one day, I redesigned each page on their website, replaced and geotagged/titled all photos to maximize SEO through photos, and helped them assess their Google stats. At the end of the project, their site was resubmitted to Google to ensure reindexing of the new design and contents (aka, Google took a peek at it so it could show it to the world!)

The work that was completed in full inside my Do It In a Day service:

Full redesign of all front-facing website pages: home, about, coaching services, meet our members, FAQ, events, careers, contact, newsletter, instagram link in bio, blog, booking
Website photo geotagging and swaps and edits according to need on new website pages to allow for seamless flow and maximal SEO
Mobile and desktop design and compatibility checks to ensure a fully functional website on all devices
Complete website audit to ensure links and buttons were fully functional
Integration with scheduling software on the website so that visitors do not need to leave the website to schedule
Integration with email marketing software (to include opt-in embeds as well as a separate newsletter page) for easy email collection
Template given for future website page additions so editing and designing would be easy and essentially done for them forever
Implementation of custom coding for optimal design and compatibility
Submission of website to Google for crawling as well as geotagging of all photos
Creation of photo library so they could use the photos for the rest of forever

FULL DURATION OF PROJECT: ONE DAY
SERVICE BOOKED: DO IT IN A DAY